Achieve Marketing Consultation Ltd.

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Achieve Marketing Consultation Ltd.(formerly known as Guangzhou Achieve Marketing Advertising Ltd.) was established in 1998. Achieve is the first local leading brand consulting company in China. Pioneered the world’s foremost marketing concept – Positioning, Achieve is determined to provide specialized and integrated services on branding strategy (product solutions on "how to verbalize it" and "what to verbalize"), and the implementation of effective marketing promotion.

In 2001, Achieve was accredited as the partner of Trout & Partners Ltd, an international network of consultants founded by Jack Trout, who is recognized as the world's famous marketing strategist and "father of positioning".

Up to now, we had successfully developed branding strategies and management in China and built up our close working relationship with major Chinese manufacturers in different industries, including Wong Lo Kat’s herbal tea (red can), Jiangzhong Jianwei Xiaoshi digestive OTC tablets, Melatonnin (Brain Platinum), Hong Fu Loi Xueer oral liquid, Nanfang black sesame paste, Beijing Yanjing Beer, K-Boxing men’s wear etc. With preeminent skills of positioning strategy and experience in marketing promotion, Achieve is already one of the top marketing consulting firms in China through our dedication towards professional branding and corporate strategies in the Chinese market.

About Mr. Jack Trout - President, Trout & Partners, Ltd.

Mr. Jack Trout is recognized as the world’s best-known marketing strategist. He is the president of Trout & Partners, one of the most prestigious marketing firms headquartered in USA. With Al Ries, Mr. Trout co-authored the industry classic, Positioning: The Battle for Your Mind, which was published in 1980. Two decades later, this revolutionary concept was praised as "the most influential concept that changed marketing forever" by America Marketing Association, which excelled other concepts from Philip Kotler and Michael Porter.

n 1985, Jack Trout and Al Ries wrote a second best-selling book entitled Marketing Warfare, therein they developed a marketing prototype called the "strategic square", which is still complemented as teaching material in business academies world-wide.

    In 1988, Mr. Trout published Bottom-Up-Marketing, bringing revolution to the conventional marketing methodology with a bottom-up thinking process of "tactic dictates strategy".?

    In 1993, his "The 22 Immutable Laws of Marketing" became the marketing bible, a book so powerful that "hope our competitors do not read it."

    The headquarter of Trout & Partners located in Old Greenwich, Connecticut, USA and its offices spread out in 18 countries in the world, responsible for application and implementation of Mr. Jack Trout’s positioning concept and other freshest ideas of marketing. The firm has provided services to IBM, General Electric, Procter & Gamble, Hewlett-Packard, Ericsson, Intel, Citibank, Xerox, Lotus, Apple, DuPont, Southwest Airlines and other Fortune 500 companies.

More on Trout & Partners Cases


January	2010	Branding Strategy Research Report of Pechoin new products was accomplished for Hongkong Phenix Investment Group Limited by Achieve Marketing Consultation.
September	2009	The Brand Strategy Formulation training was accomplished for Marketing Department of Pfizer Pharmaccuticals Limited by Achieve Marketing Consultation Co., Ltd.
November	2009	Branding Strategy Research Report of NDD Wheels was accomplished for Danyang Nord Electronics Co.,Ltd by Achieve Marketing Consultation Co., Ltd.
September	2009	QuMei Marketing Strategy Evaluation Report was accomplished for Beijing QuMei Furniture Co., Ltd. by Achieve Marketing Consultation Co., Ltd.
August	2009	Branding Strategy Research Report of Xiwang New Product was accomplished for Shandong Xiwang Foods Co., Ltd.
July	2009	The alarming failure of Coca Cola was still fresh, can Pepsi enter the Chinese herbal beverage market with success? Reported by Southern Metropolis Daily .
July	2009	The Brand Posioning Strategy training for Beverage Division of Guangzhou Wanglaoji Pharmaceutical Co., Ltd. (Guangzhou Pharmaceutical Holdings) was accomplished by Achieve Marketing Consultation Co., Ltd.
June	2009	Wong Lo Kat: Sale Strikes to RMB15 billion reported by Fortune Times
May	2009	Achieve Marketing Consultation,the promoter behind the success of Wong Lo Kat’s billions sales, reported by Southern Metropolis Daily .
May	2009	New Products Branding Strategy Research Report was accomplished for Jiangzhong Medical Co., Ltd. by Achieve Marketing Consultation.
April	2009	Gold Wine, the wine makers’ dream,reported by Chinese Venture
April	2009	Exclusive interviewed by SinaNewsTech: Shi Yu Zhu expressed he would increase his bank stocks holding in the future.
April	2009	QuMei Furniture Strategy Implementation Evaluation Report was accomplished for Beijing QuMei Furniture Co., Ltd. by Achieve Marketing Consultation.
April	2009	To stop declining sales, Guangzhou Wanglaoji Pharmaceutical Co., Ltd shifted its sale channel to hospitals reported by The Economy Observer.
February	2009	The Brand Posioning Strategy training for Jiangzhong Medical Co., Ltd was accomplished by Achieve Marketing Consultation Co., Ltd.
March	2009	Cheng Chen: Strong Believe, Women Instincts (reported CKGSB EMBA NO.7 )
March	2009	Branding Strategy Research Report of Baoji OTC Series Products was accomplished for Guangzhou Wanglaoji Pharmaceutical Co., Ltd by Achieve Marketing Consultation.
December	2008	The Brand Posioning Strategy training for Beijing QuMei Furniture Co., Ltd. was accomplished by Achieve Marketing Consultation Co., Ltd.
September	2008	Branding Strategy Research Report of BaiXiang Instant Noodles was accomplished for BaiXiang Foods Co., Ltd by Achieve Marketing Consultation.
November	2008	Suichuangyi Product Branding Strategy Research Report accomplished for Chang Chun Wutai Pharmaceutical Co., Ltd.
October	2008	Incorporated with Giant Group, Wuliangye pressed in Health Wine Market (reported New Food Magazine)
October	2008	The 4th battleground of Shi Yu Zhu: Head-on to White Wine Market with Wuliangye Group (reported Sina Technology)
September	2008	The Myth of Wong Lo Kat Fame (reported China Quality Daily)
September	2008	Wuliangye Group’s Gold Wine test-marketing campaign launched successfully
August	2008	Branding Strategy Research Report of Xiwang Product was accomplished for Shandong Xiwang Foods Co., Ltd.
July	2008	Jiaduobao corp. shifted its "capital", Wong Lo Kat established its gangplank in Beijing (reported Economic Observer Newspaper)
July	2008	Wong Lo Kat invites foreigner friends to watch Olympic Games (reported West China City Daily)
July	2008	Wong Lo Kat reigns victory (reported China Food & Beverage)
June	2008	Achieve spent a week vacation in Sanya Hainan
June	2008	New Product Test Marketing Evaluation Report accomplished for Wanglaoji Pharmaceutical
May	2008	Wong Lo Kat strikes colas, Jiaduobao bring in more heats (reported First Financial Daily)
May	2008	Rodobo International Corporate Strategy Research Report accomplished for Harbin Rodobo Milking Co., Ltd.
April	2008	Reform in soft drink market, Wong Lo Kat, China’s #1 can
March	2008	QuMei Furniture Branding Strategy Report accomplished for Beijing QuMei Furniture Co., Ltd.
March	2008	Vitasoy Beverage Branding Strategy Report Accomplished
January	2008	Conba Product Branding Strategy Report accomplished for Zhejiang Jinhua CONBA Bio-pharm. Co., Ltd.
December	2007	Gold Wine Branding Strategy Research Report accomplished for Giant Group
December	2007	Wong Lo Kat’s herbal tea "heat up" the cold Forbidden Palace
December	2007	Trout (China) Entrepreneurial Investment Ltd. invested in Beijing Yanjin Food & Beverage Ltd.
November	2007	Wong Lo Kat’s new package (reported China Marketing Magazine)
October	2007	An advertising company’s diet recipe (reported Modern Advertising)
October	2007	Wong Lo Kat’s proud parent Jiaduobao Co. awarded as the winner of the Fastest-Growing Company of China Food & Beverage Industry 2008
September	2007	Red and green Wong’s burn up the Chinese herbal tea market (reported Modern Advertising)
August	2007	Guangzhou Pharmaceutical Holdings Ltd. achieved 158 million net profit in the first 6 months (reported China Securities Journal)
June	2007	Guangzhou Wong Lo Kat Pharmaceutical Company accomplished its future product reserves strategy
June	2007	Herbal tea remains hot, Wong Lo Kat Climbed Top 10 (reported China Food & Beverage)
June	2007	Wong Lo Kat spent 100 million US dollars to build plant in Wuhan
May	2007	Wong Lo Kat paid 20 million taxes in just 4 months
April	2007	Yanjing’s Jiulongzhai traditional plum drink enters the market
January	2007	Lingrui Pharmaceutial Co. Ltd. convened its marketing conference 2006, celebrating its success of Tongtie pain-releasing paste (hyperostosis paste)
November	2006	Wong Lo Kat’s became the new king of CCTV bidder with RMB420 millions
October	2006	Century-old Wong Lo Kat: sales keep climbing (reported Guangzhou Daily)
September	2006	Outflanking – Wong Lo Kat’s latest ravage in the market (reported 21st Century Business Review)
September	2006	Wong Lo Kat, the power engine of rapid-growth at Guangzhou Pharmaceutical
August	2006	Google adopt "Wong Lo Kat’s" way of localization, applying for ISP license from Ministry of Information Technology PRC (reported 21st Century Business Herald)
August	2006	After in-depth analysis, three major securities recommended Guangzhou Pharmaceutical Holdings (reported cnFOL.com)
June	2006	Article on "Breakthrough in rolling-luggage market" (published Marketing & Management Magazine)
January	2006	Article on "Will fast-growing & fast-reaping profit-model stay any longer?" (published China Marketing Magazine)
December	2005	Mr. Yi Cheng Geng, Achieve’s general manager was invited as a speaker in China’s Marketing Ceremony 2005, which held jointly by CCTV and the magazine of China’s Sales and Marketing. The theme of the event was "how to build your brands in the price war"
August	2005	Jiangzhong’s digestive and stomachic tablets, the legend in the industry (reported Jiangzhong Medical Co. Ltd)
June	2005	Article on "One more step, created one nationwide brand – Positioning strategy, to win before a battle " (published China Marketing Magazine)
May	2005	Strategic segmentation, Jiangzhong run up the flag of "children’s digestive and stomachic tablets" (reported China Marketing Magazine)
February	2005	In Feb 2005, Wong Lo Kat selected as the Creative Case Study 2004 by Dr. Tai Hong Lu of CMC China Marketing Academy
January	2005	Thermal undergarment’s titanic struggle, Maoren’s successful breakthrough with Positioning. (reported China Marketing Magazine)
January	2005	Article on "Evaluation of top 10 CCTV advertisings" (published China Marketing Magazine)
January	2005	Top 10 classic marketing cases in 2004 (reported V-Marketing)
December	2004	Wong Lo Kat ranked no.1 in "China’s Top 10 Advertising Campaigns 2004"
December	2004	Jiaduobao Corp, the holding company of Wong Lo Kat, ranked no.1 in "China’s Top 10 Most Honorable Advertiser"
December	2004	Jianzhong Medical Co. the owner behind the success of "Jianzhong's digestive and stomachic tablets", was nominated for "China’s Marketing Creative Enterprise award"
November	2004	"Little tablets" of 2003 that outsells "Big Melatonnin" (reported China Marketing Magazine)
October	2004	Wong Lo Kat, casted the red hurricane (reported China Marketing Magazine)
October	2004	Case on "Jianzhong's digestive and stomachic tablets: dominating in OTC digestive medicines" had won the award of "China EFFIE most effective advertising award 2004"
September	2004	Wong Lo Kat, "heat-proof" make itself "heat" (reported China Marketing Magazine)

July	2004	Wong Lo Kat’s mystique to grow 400% (reported Win Weekly Guangzhou Daily)

July	2004	Wong Lo Kat, an unexpected winner in the soft drink market (given speech by Jiaduobao Group in CCTV functional beverage forum)

December	2003	Under the marketing management of Achieve, Jiangzhong’s digestive and stomachic tablets remained at high growth rate in 2 years. At the beginning of 2004, according to the analysis of "New Era of Most Competitive Brands 2003" provided by China Marketing and Media Study (CMMS), JianZhong’s digestive and stomachic tablets ranked second in China’s gastroenteritic medicine market, next to Motilium; however its growth-rate reached no.1 position, outdistanced other brands in Chinese market.

June	2003	An advertising series produced by Achieve for China Telecom: applying youth / friendship / love / family, had won the 10th Times International Chinese Advertising Preeminence Award
March	2003	The Brand Posioning Strategy training for Guangdong Jiaduobao Drink & Food Co., Ltd was accomplished by Achieve Marketing Consultation Co., Ltd.
September	2002	Achieve’s publication: "Positioning: the Practice of Positioning in China" (published by Guangzhou Publishing Company)

August	2002	Mr. Jack Trout visited Achieve in Guangzhou China

August	2002	" Master of Branding Strategy- Jack Trout’s China Tour" held jointly with Trout (China) Marketing Strategic Consulting ltd and Furongwang.

May	2001	Achieve was accredited as the strategic partner of Trout & Partners in China, and formed a joint venture – Trout (China) Marketing Strategic Consulting ltd.
April	2001	Achieve’s director Mr. Yi Cheng Geng was invited to give a lecture for the 89th Chinese Export Commodities Fair, the theme of the lecture was "Broadening the Market with Successful Branding Strategy"

March	2001	Guangzhou Daily’s Win Weekly published Achieve’s special comments - "A different perspective from Ogilvy"

December	2000	Achieve successfully launched a new product (Xueer Oral Liquid) for Hong Fu Loi Holdings (Hong Kong) Ltd. "In my years of marketing health-care products," remarked Zhong Ming Li, the president of Hong Fu Loi, "Xueer was the smoothest project I ever launched, and it is a runaway success."

December	2000	Achieve successfully launched an marketing campaign of TCL Beautisound cordless phone, intended to carve out shares from the market leader BBK (BuBugao), which was nominated as a classic marketing case into the "Marketing Blue Book 2001" (edited by Dr. Tai Hong Lu, China Marketing Research Center)

December	1998	Mr. Rui Min Zhang, the president of Haier commented: "Rowa’s TV commercial for me is the best ad of the year," which was produced by Achieve. (quoted originally)