Geng, Yi Cheng General Manager,expert in branding strategy and consultant of Trout & Partners Ltd.,. With 15 years of marketing experience, YiChieng Geng has dedicated to the application and implementation of positioning concept in China. He is also the co-author of two books --- Positioning: the Practice of Positioning in China and A Different Prospective from Ogilvy published and highly appreciated in China. Zhang, Ting Strategy Director, branding strategist and consultant of Trout & Partners Ltd,. She played a key role in performing market positioning strategy for Jiangzhong Pharmaceutical, Jiaduobao (Wong Lo Kat red-can), Yanjing (Liquan) Ltd. (Yanjing Beer), Guangxi Havle Foodstuff Group Ltd. (Nanfang Sesame Paste), Hong Fu Loi Holdings (Xueer Oral Liquid) etc. She is also the co-author of the book-- A Different Prospective from Ogilvy.