Geng, Yi Cheng
General Manager，expert in branding strategy and consultant of Trout & Partners Ltd.,. With 15 years of marketing experience, YiChieng Geng has dedicated to the application and implementation of positioning concept in China. He is also the co-author of two books --- Positioning: the Practice of Positioning in China and A Different Prospective from Ogilvy published and highly appreciated in China.
Zhang, Ting
Strategy Director, branding strategist and consultant of Trout & Partners Ltd,. She played a key role in performing market positioning strategy for Jiangzhong Pharmaceutical, Jiaduobao (Wong Lo Kat red-can), Yanjing (Liquan) Ltd. (Yanjing Beer), Guangxi Havle Foodstuff Group Ltd. (Nanfang Sesame Paste), Hong Fu Loi Holdings (Xueer Oral Liquid) etc. She is also the co-author of the book-- A Different Prospective from Ogilvy.
Deng, De Long
Executive Director. With over 10 year extensive marking background, he was known as an experienced executive and branding strategist in China. He is the responsible for the spread and practice of positioning concept in China. He has been instructed under Jack Trout for more than five years. In July 2001, after years of testing and practicing positioning strategy in China, he was accredited and appointed as the partner of Trout & Partners Ltd., in mainland China. He is also the co-author of the book-- Positioning: the Practice of Positioning in China.
Chen, Arkkey
Director of marketing. He is specialized in applying marketing strategy in business. Over ten year practice in Chinese market, he has become a positioning specialist by applying effectively the ideas and principles of Jack Trout. He has been instructed under Jack Trout for more than five years. He is also the co-author of two books: Positioning: the Practice of Positioning in China and Branding Positioning with Achieve: the Mystique of Winning. In March 2002, he joined Trout & Partners Ltd., and become one of the partners in China.
Chen, Hui Xiang
Director of marketing. He is a noted Chinese scholar of business management. With 20 year experiences in management, Mr. Chen worked Lenovo Group, one of the most respected companies in China, in charging setting company’s image in the market. (Its well-known advertising slogan – "Without Lenovo, What will our world be?") He is the author of many publications, such as Why Lenovo, The Critique of Chinese Corporate etc.
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